How To Create Actionable Reports With Performance Marketing Software
How To Create Actionable Reports With Performance Marketing Software
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher precision and even more reliable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more ownership over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant data that is less at risk to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as various web browsers and platforms significantly change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little item of code on your website to accumulate data from customers.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet demand-side platforms (DSPs) browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and advertisement blockers.